How Photography Websites Can Benefit from Web Stories
Manali Oak
Photography websites should leverage Web Stories to boost their visibility and make their visual content highly engaging.
Web Stories, powered by Google's AMP technology, are fast-loading, visually engaging and mobile-focused, while being search engine-friendly. So they provide UX of social media stories and the reach of the open web.
They are rich in visuals (images and videos) and light on text, and hence have a great user appeal. They have full-bleed images and videos, thus making them highly immersive.
They have a tap-through navigation, making them fun and easy to browse.
Web Stories get indexed by search engines, and can rank. They feature in a dedicated section on the 1st page of Google, and also in Google Discover.
If you own a photography website, you can leverage Web Stories to boost user engagement and expand your reach.
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Due to the immersive nature of Web Stories, your photographs, if compiled into this format, will help you attract more users and engage them better.
As they can rank on Google's 1st page, they will help you reach a wider user base, and thus increase your visibility on the web.
Visual Stories gives you a hassle-free solution to start a photo blog of Web Stories on a subdomain of your own website, without affecting its existing structure.
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You won't have to worry about the setup, hosting and maintenance of this blog. Technical SEO will be implemented and it will receive automatic feature updates.
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It will be a PWA (mobile app as well as website).
To create Web Stories, you will be using the Visual Story Builder, a feature-rich, WYSIWYG tool with a library of music, videos and images that can be added in your Stories.
You will also be able to upload your own images and videos in your Stories.
Stickers, icons and shapes in the free library can help you enhance your photo Stories. Features like image cropping, resizing and alignment can help you organize your photos better, further beautifying your Stories.
To give your Stories a dazzling design, you can use one of the several ready-to-use templates provided by Visual Stories.
You can create quizzes or easier yet, embed a quiz game on your website.
The Web Stories format is essentially about image-richness, thus making it the most suited for publishing photographs.
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A photo blog of Web Stories will help your photos get more online exposure, thus helping you attract more users.
With tools and services provided by Visual Stories, you will be able to transform your website into a traffic magnet and boost user engagement.
On this blog, you could showcase your photography, by creating Stories for different types of photography you specialize in. You could create Web Stories for tips, advice and tutorials, or even camera reviews and buying guides.
Your aim for reaching more users and compelling them to return to your content, will surely get a boost with the Web Stories format.
Start a blog of Web Stories on your own photography website and reap the benefits of this content format. The time is now.